Dove Men+Care expands its presence in the fragrance space with the launch of a limited-edition drop co-created with football legend, entrepreneur, and cultural icon Marshawn Lynch.

The Beastmode Collection, featuring two new body wash and deodorant variants — You Just Got Got and Beast to the Bone — is now available exclusively at Target.

Jake Hirsch, Head of Dove Men+Care U.S., said 

“This drop brings together everything Dove Men+Care is about: care, confidence, and products that actually deliver. Co-creating these scents with Marshawn was a really fun ride. It’s not every day you get to build something this bold, this fresh, and made to help guys smell good and feel even better.”

Each variant was co-created with Lynch based on his real preferences. After testing multiple samples, these two scents were chosen by Lynch to represent what Beastmode smells like.

Both scents are available as a body wash and deodorant.

You Just Got Got is an energizing fragrance with bold citrus, lime, and cedarwood notes. Just like Marshawn Lynch on game day, this scent hits bold, hard, and unapologetically loud.    

Beast to the Bone is a refreshing blend of oak moss, patchouli, and citrus designed for post-game recovery. Built for confidence and cool-downs, this scent is fresh, smooth, and ready for whatever comes next.

The campaign for these new scents taps into Lynch’s unapologetic confidence and personal style, brought to life through two bold scent profiles based on his real-life favorites.

As part of the launch, Dove Men+Care is releasing 24 custom jerseys—a nod to Marshawn’s iconic jersey number and lucky number 24—bringing the spirit of Beastmode to life for a few lucky superfans.

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